Dear Travel Specialist,
Hervé Novelli, Secretary of State for Commerce, Artisanal industry, Small and Mid-sized Business and Tourism, presided on May 19th 2009 over the general assembly of Maison de la France who confirmed the creation of Atout France, a new association, as the France tourism development agency.
Formed by the merger of Maison de la France, the promotional agency for foreign travel to France, and ODIT France, the tourism engineering agency, Atout France is now the sole national organization for the tourism sector. Atout France has ambitious plans for a better coordinated and more efficient public policy in order to respond to the challenges posed to French tourism.
Atout France will continue to be responsible for tourism engineering, economic observation and promotion that was formerly handled by Maison de la France and ODIT France. It will also develop its international and educational activities.
As an association of public and private interests (in French groupement d’intérêt économique), Atout France aims to build on the successful experience gained in partnership administration as seen with "Bienvenue France" in the 1980s and by Maison de la France since 1987 and ODIT France since 2006.
It is this unique and original model of public and private partnership that allows for a successful implementation of public policies.
A logo that complements the France brand
The new corporate logo, used for communication to professionals, will have the distinction of always appearing with the France brand that was introduced on the occasion of the National Tourism Conference in June 2008. The France brand alone will be used for all consumer advertising and promotional materials.
Our offer to the travel specialists:
Information and the contact addresses to organise and sell trips to France
Recommendation of incoming agencies for tailor-made tours and incentive programs
Charge free access to the photos of Atout France’s photo library (4.000 items – 300-dpi ) to conceive your brochures and catalogues ( the code is available one year long )
All information about the French regions, hotels, camping places, sport- and leisure-time activities
Posters for the window display
Presentations and events in cooperation with the French regions
The possibility to attend the Travel Fair Trades in France
Your contact:
Gordana Malic
Tel.: 0043 1 503 28 92-24
gordana.malic@franceguide.com |